UNLOCKING GENIUS

SCHEDULE A MEETING WITH US

FOUNDER +

ORIGIN STORY

Founder and CEO Karim Abouelnaga started PRACTICE while in his dorm room at Cornell University. Karim was raised by a single mother on government aid in New York City where he attended some of the city’s most struggling public schools. Thanks to a series of nonprofits and mentors, Karim became the first one in his family to attend college, graduating in the top 10% of his class.

In his first semester at Cornell, he realized the significant difference in his K-12 experience compared to that of many of his friends on campus. There, he rallied a group of classmates to create an organization to level the playing field for low-income children. Karim was determined to change the inequities he experienced in the public schools he grew up in to ensure that a student’s zip code doesn’t determine their future.

As CEO, Karim understands the importance of first-hand experience when working with urban schools and that is the foundation of our inside-out approach to education. Many of our leadership team and tutors are of and from the communities we serve. A majority of our tutors are college students working on undergraduate or graduate degrees who intimately understand the realities of urban classrooms and are driven to help urban students like themselves reach their full potential.

MEET THE TEAM

PRACTICE HIGHLIGHTS

2009

McKinsey issues The Economic cost of the US education Gap highlighting the summer learning loss

2010

A late night conversation in a Cornell dorm room hatches the idea to help underserved kids in school

2011

Practice Makes Perfect launches as a non-profit with first summer program to stop the summer slide

2013

Receives Echoing Green Fellowship and recognition by Clinton Global Initiative

2015

Forbes names Karim Abouelnaga as a
30 under 30 in Education

2015

Receives first contract with NYC DOE

2016

Practice Makes Perfect incorporates
as a Public Benefit Corporation

2017

Named to B-Labs Best for the World list for
governance and customer impact

2017

Karim’s TED Talk named one of the
9 Most Inspiring of 2017

2018

School year services added for full year programming

2020

Achieves milestone of 20,000
students served

2021

Practice Makes Perfect renames as
PRACTICE Benefit Corporation

VISION

NO CHILD’S CIRCUMSTANCE LIMITS THEIR POTENTIAL

MISSION

ADVANCE EQUITABLE EDUCATION FOR URBAN STUDENTS TO CLOSE THE OPPORTUNITY GAP

OUR VALUES

We are a values-driven company. These core values are part of our DNA and guide our decisions and behaviors.

EXCELLENCE

We expect nothing less from the students we serve.

ENTREPRENEURSHIP

We recognize that innovation and execution are fundamental to improving educational outcomes.

CONSCIOUS CAPITALISM

We are focused on the triple bottom line: people, planet, profit (sustainability).

REVOLUTIONARY CHANGE

We seek to be the catalysts that positively disrupt the education status quo.

BRAND

PROMISES

BRAND

PROMISES

PROFESSIONALISM

 

We hold ourselves to the highest standards from top to bottom.

FULL-SERVICE PARTNERSHIP

 

We do whatever it takes to deliver high-quality products and services for our partners.

PROGRAMMATIC

 

We work relentlessly to meet the individual needs of our students to ensure progress is made towards achieving proficiency.